Story makes us reflect on what used to be. Story telling is an age long art that many will cherish. We all love and remember bedtime’s stories because of their soothing, calming effects. Prior to now, many think telling their stories will make them vulnerable. They believed the past must be abandoned where it was. […]
We live in an age where brands’ consistent efforts to satisfy the jet age ‘oliver twist’ customers seem inadequate. It appears the more we try, the more they discover what you need to do more otherwise they will move to your next door neighbor-competitors. Whether we like it or not, the customers will continue to […]
Those who know understand the increasing trend in globalization, consumerization of technology as well as individualism will keep growing. There will be revolution in every area. To expect things will go back to the way it used to be in 20th century may be an illusion. There is no point in crying over split milk. […]
Nelson Mandela, the great illustrious son of Africa and a citizen of South Africa died late last night. The great brand, a legend indeed, a true brand lived a life that touched everyone. The life and time of this great personal brand exposed to us, brand managers, what it will require to enjoy global engagement […]
Managing a brand can become a herculean task if you do not understand the rudiments. It is difficult to build a superstructure on nothing. Attempting to do a great thing without a great investment of time and quality thought into it will end in frustration. More importantly, a commitment to openness and a high level […]
Every brand activity has its own inherent opportunities as well as disadvantage. A wise brand manager must keep brand at the centre of all activities. Every brand activity represents a touch point opportunity. Every campaign opportunities should be used to communicate the value in your brand and not to achieve a single goal. What makes […]
Many people have challenges with knowing what steps to take towards their goal achievement. This is in reference to online content management objective. As we know online content objectives cut across brand awareness, promotion, leads, sales among others. These people seem to know what they want but they usually do not know which way to […]
Whatever trade we are engaged in there must be a time to do self evaluation. This is essential for progress. Company sometimes say call this a retreat or strategy session. Called it by any name, you owe yourself this duty to examine your own progress. It is a time to assess the journey and learn […]
The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind. As […]
