11 March 2013 1 Comment

Brand communication: the Pull, the Demand and the Responsibility


The dynamics in the society is now dictating the changes we daily witnessed. We have different approaches to brand communication process. When there is a new innovation which begins with an idea, projected through an institution and accepted by the society as well as supported by technology, it is clear the innovation will scale through. […]

21 January 2013 0 Comments

How internal communication can be enhanced with Social Media


Effective internal communication strengthens employee communication and engagement.  More than ever before, effective internal communication breeds internal cohesiveness and commitment to achievement of corporate goals. Production of useful content through digital communication kits has become mandatory for every organization. This is highly essential today for global organization with presence in different regions. While we must […]

14 January 2013 0 Comments

How to sustain your brand indispensability in 2013


We live in a world that is changing. What is true now may become obsolete in few hours. So we can rightly say nothing is absolutely indispensable. But that is not a reason to become lazy and give up on the issue of brand indispensability. Remember it takes years to be where you are now. […]

8 January 2013 2 Comments

Social/Digital Media and business performance


Knowledge is crucial. But applied knowledge is what helps. We constantly meet professionals who feel digital or social media has no significant impact on their lives. In the couple of days ahead, we will be discussing how social and digital media affect some professions. In this piece we will examine the impact of social/digital platforms […]

17 December 2012 0 Comments

Brand Positioning: Factors that will count 1n 2013


As we move towards the end of 2012 and are fast approaching a new year, it is time to take stock and  properly evaluate brands’ action and inaction that had culminated in whatever position we find ourselves. Many brands will never learn. They w ill rather continue in self delusion. They will rather think they […]

11 December 2012 2 Comments

How to Ignite and tap into Social Buzz Advantage


Recently I was reading an article in   PRNews on  the principles of buzz equity and I must confess it appears  anew light shines on my knowledge about social buzz creation in today’s 24/7 conversation world. Social buzz is now hot. Without this, brand may be in hot water. It is becoming obvious and imperative that […]

5 December 2012 11 Comments

6 reasons why your brand will not be here in a decade


As humans, we often ‘mystify’ something we do not understand. Ignorance and lack of willpower to search for knowledge on how things work make us think certain stuffs are impossible. When brand (product, service etc) dies untimely, many often resign to fate as if there is nothing they could have done. It is true there is […]

30 November 2012 2 Comments

How Experiential Branding helps brand engagement


We live in the age of niche. The earlier you understand what you stand for the better. In the years’ past, marketing communication professionals were group under just one umbrella name. Today, it appears, many branches had sprung up. Some are now experiential marketers among others. The latest addition or may be it has always […]

12 November 2012 5 Comments

Online brand communication: How to shoot for the moon


 Online brand communication is not static. The dynamics and changes we witness in every sphere of life affect its success also. Hence any professional that worth his name needs to consistently upgrade. Today, we are a bit concerned for professionals who think they know it all and will not invest in buying books, reading online, […]

7 November 2012 6 Comments

Obama victory and Social Media: lessons for professionals


Everything is now global. Even sleeping on your bed every night may become a centre of attention in no distance time. American election has become a global concern. It is no longer American affairs. America has become a spotlight and every nation of the earth pays closer attention to what happens in that Country. As […]