Everyone one has a story. Without one, there is no future. The reason why stories are important is because they help us understand the world and our place in the scheme of things. Therefore a true brand story illustrates where a brand is coming from, what it had faced with lessons, experience that resonate with […]
Many things have been said about DNA. Wilipedia defines DNA as ‘Deoxyribonucleic acid (DNA) is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms and some viruses. The main role of DNA molecules is the long-term storage of information. DNA is often compared to a […]
For Africans, story, especially the moonlight ones, teaches a great lesson. Many of us who had the privilege of learning great morals from them really do cherish that age long stuff. Today, story is subtly getting out of our daily lives. For successful brands, their stories are important. The way the story is told is […]
Many things we do today may not have direct impact on us today but the effect can be longer and lasting. Every decision has correspondence result. For personal branding there are certain acts that are time bomb which a brand must plant in order to secure the future and its well-being at no distance time. […]
