Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power, opportunities keep mismanaging their potential. The customer […]
We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others. It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]
The essence of social platform use is not all about sales. It is about conversation and strong allied building. Those who aim to dominate, show off as well as silence others may have to look elsewhere. Building relationships as we know is not a day’s job. It requires time, temper management as you may not […]
As Social media advanced in usage with several attendant opportunities, we (individual users), must also think twice. The demand is shifting from being transparent. People are saying that is no longer enough. People out there want strong accountability if we must scale through. It is now easy for people or informed to unearth deep secrets […]
Many people have challenges with knowing what steps to take towards their goal achievement. This is in reference to online content management objective. As we know online content objectives cut across brand awareness, promotion, leads, sales among others. These people seem to know what they want but they usually do not know which way to […]
The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind. As […]
Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]
Engagement is fundamental to success in today’s a market. Social and brand engagement builds bonds that can lead to profitable exercise at both end. The arithmetic of engagement can be so simple if we understand the mechanics. But it has the potential of a stormy sea if vital legs are missing. For instance, to get […]
Recently I was reading an article in PRNews on the principles of buzz equity and I must confess it appears anew light shines on my knowledge about social buzz creation in today’s 24/7 conversation world. Social buzz is now hot. Without this, brand may be in hot water. It is becoming obvious and imperative that […]
