11 March 2013 1 Comment

Brand communication: the Pull, the Demand and the Responsibility

The dynamics in the society is now dictating the changes we daily witnessed. We have different approaches to brand communication process. When there is a new innovation which begins with an idea, projected through an institution and accepted by the society as well as supported by technology, it is clear the innovation will scale through. […]

4 June 2012 9 Comments

Brand communication: Dana Air crash and crisis communication management

One vital ingredient which promotes brand success is how effectively it communicates. Everyone involve in a relationship knows that what will become the lot of a relationship after going through crisis is majorly dependent on how effectively the parties involve communicate during and after the crisis or down time. Sunday June 3, 2012 brought to […]