17 December 2012 0 Comments

Brand Positioning: Factors that will count 1n 2013

As we move towards the end of 2012 and are fast approaching a new year, it is time to take stock and  properly evaluate brands’ action and inaction that had culminated in whatever position we find ourselves. Many brands will never learn. They w ill rather continue in self delusion. They will rather think they […]

23 October 2011 6 Comments

5 benefits of transparent brands

In the course of  last week I had interaction with two brands. The two brands are within business to customer (popularly known as B2C) group. I must acknowledge  my interaction with these two brands differ. While I provided service to one, I was a recipient of the other brand’s services. As a service provider to […]