2 April 2013 5 Comments

The Madiba brand: 5 lessons from an enduring brand

Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]

19 July 2012 13 Comments

Brand communication: Impact of strong emotions

Brand communication with lots of energy helps build strong ties. A brand communication effort without strong emotions has no soul. Come to think of it, a dispassionate effort does not yield much result like one with full concentration. Yesterday, I was watching a valedictory service organized for Dr. Datong, a senator of the Federal Republic […]