13 October 2021 0 Comments

Social Media: Implications for productivity and personal mental health


We live in a world saturated with social media tools. It is an overcommunicated world indeed. Several social media  platforms present opportunities  for us to share and position our brand Individuals and brandsare struggling to remain in the face of their audience. This has heightened  the competition. But at personal level,desire to be relevant and remain […]

7 September 2021 0 Comments

Media employment landscape: Essential skills for…


The outbreak of COVID-19 pandemic in 2020 came with many disruptions. Media and employment landscape had been badly shaken. These changes include changes in job nomenclatures. Many jobs had been lost while there has been changes to real definition of what work environment means. Today ‘remote or work from home’ has become part of the […]

26 April 2017 0 Comments

Nestle Nigeria: ‘Flesh Marketing in a growing up’ product?


If our information is correct, Nestle Nigeria, maker of Milo, will soon come out with a disruptive campaign for its food drink product: Milo. The campaign as claimed by the Agency (Tonydoo visual) behind it has the slogan ‘the future champions are now grown’. A concept calling for a change in mindset with regards to […]

15 June 2015 0 Comments

The Perils of Bad Branding


Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]

8 December 2014 0 Comments

Startupland: advice for startup brand owners, entrepreneurs from Mikkel Svane etal


About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all  my own conviction of the stuff  I considered as  parts of  ammunitions entrepreneur must be armed with to excel. A […]

26 September 2014 0 Comments

Social Media Real Estate: 4 ways to know you are a tenant


Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]

25 September 2014 0 Comments

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]

7 July 2014 0 Comments

Orkut’s demise: lesson for other social media platforms & online media startups


Eight days ago, Google again announced the process for shutting down orkut, a social media platform launched in 2004. Its original plan at the launch,then was to better ignite and re energized social life, particularly in the online platform.. One great advantage then was to help individual maintain and enhance their relationships. It allows pictures, […]

20 June 2014 0 Comments

How brand, people can make social media engagement work for them


The essence of social platform use is not all about sales. It is about conversation and strong allied building. Those who aim to dominate, show off as well as silence others may have to look elsewhere. Building relationships as we know is not a day’s job. It requires time, temper management as you may not […]

21 January 2014 0 Comments

Social and digital media participation values: how to protect your future


If you are still thinking Social/digital media tools will soon go away you may need to think again. For other category, they will only have account and stay inactive. This is a step above the first group though. At least their names will not be taken and used negatively online. On the other extreme are […]