28 August 2012 13 Comments

How feedback saved my brand from disaster

Feedback is favourite meal of champions. But many people, brands avoid feedback to their own hurt. As we know, sometimes feedback does not always fan personal ego. Feedback demands a brand should drop its toga of self-importance. But when properly managed, it is the best thing that can ever happen to a brand. One of […]

12 October 2009 7 Comments

Brand in crisis: what to do?

Most times what leads to crisis is often subtle, careless approach to issues. Though there are clear cases of crises that are product of act beyond human control. Every crisis begins with issue that is not properly identified or managed before it generates into a major crisis. Crisis like strange disease or epidemic often begins […]