We live in a world saturated with social media tools. It is an overcommunicated world indeed. Several social media platforms present opportunities for us to share and position our brand Individuals and brandsare struggling to remain in the face of their audience. This has heightened the competition. But at personal level,desire to be relevant and remain […]
About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all my own conviction of the stuff I considered as parts of ammunitions entrepreneur must be armed with to excel. A […]
We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others. It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]
Those who ignore or are careless about content development and marketing for their brands today are playing with the future. The future is now and it can also be tomorrow. Wherever the future is for you, just be sure you are making it a great dawn. For those who know, online content development must begin […]
The 21st Century has brought radical changes to human race. Everything is touched. Nothing has escaped the inferno of changes. Our professional outlook and in fact entire gamut of life will never remain the same. We can only adapt to the changes and flow with its current in order not to be left behind. As […]
Nelson Rohlihlahla Mandela represents many things to many tribes. For some he is a human right activist while to others he is freedom fighter. In some quarters he is a principled Politician and Statesman. His entire life has been dedicated to the service of humanity. He remains one of the focused and selfless African sons. […]
Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands. They dictate brand’s well-being and state of health. If these two factors are missing, the brand’s affliction becomes terminal. It is just […]
Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy quality sharing from advocates, the result […]
