14 January 2013 0 Comments

How to sustain your brand indispensability in 2013

We live in a world that is changing. What is true now may become obsolete in few hours. So we can rightly say nothing is absolutely indispensable. But that is not a reason to become lazy and give up on the issue of brand indispensability. Remember it takes years to be where you are now. […]

5 December 2012 11 Comments

6 reasons why your brand will not be here in a decade

As humans, we often ‘mystify’ something we do not understand. Ignorance and lack of willpower to search for knowledge on how things work make us think certain stuffs are impossible. When brand (product, service etc) dies untimely, many often resign to fate as if there is nothing they could have done. It is true there is […]

24 July 2012 13 Comments

16 essential dynamics that make Influencers what they are

Being an influencer- whether online or offline, is a desirable thing. A person of influence commands respect and attention of others. There is a huge difference between being a person of power and a person of influence. A person of power gains is status through position while the person of influence is respected a lot […]

15 January 2012 0 Comments

How to develop strategy that guarantees victory in crisis

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect […]

19 December 2011 1 Comment

Citizen Journalism: The other side of the divide

Citizen journalism in Nigeria or elsewhere is a slippery terrain. It can be compared to a two- edged sword: it has capacity to help and hurt at the same time. We now live in open universe where nothing is hidden anymore. The consciousness of this should help us to organize our brands’ lifestyle in a […]

13 December 2011 0 Comments

Brand exposure: social or commercial opportunity route?

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to […]

25 October 2011 16 Comments

Brand Communication: The Gaddafi’s Style

I was having a conversation with someone yesterday around the former Libya Head of state. Gadafi as a brand comes across to several people in different feelings. Some believe the brand was misrepresented while there had been praises for him in few quarters.  Brand Gaddafi started well and achieved some major feats  other African Leaders […]

21 October 2011 8 Comments

How to solve brand communication problems with ease

Every living being has its own challenges. Brands too are living entities. They breathe like normal human being. Brand communication challenges will always be part of brand’s cycle. Knowing this early will help brand custodians and communicators to be proactive instead of being reactive. The good thing about challenges though is that it keeps the […]

10 October 2011 8 Comments

5 Hot tips to secure your brand’s future.

Many brands dream of the future they will not feature in. It is not because these brands have no potential to be there. Neither is it because the space available in the future cannot accommodate all. The sad stuff is that the future is in most times impatient with lily- liver brands. Dreaming and wishing […]

22 August 2011 8 Comments

Brand leadership through strategic communication

Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision. To add to this, everyone in […]