Brand crisis may neither be pleasurable nor desirable but they do occur. Any wise brand or institution needs to prepare for crisis of all forms. While there are some crises that are preventable, some come naturally and need lots of strategic designs to curb. Many brands and institutions never remain the same after a crisis. […]
Two days ago, the world celebrated twenty years of real world wide world inauguration that led to web 2.0 rave. Tim Berners-Lee created the first web browser, World Wide Web and posted some stuff live on the internet. The introduction of World Wide Web has changed the way we all live today. I am just […]
Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by […]
Social Media in Nigeria, Africa and elsewhere in the world is a powerful communication tool. But like I maintained in a previous post,social media has it challenges. Social Media can be compared to a wild animal. If not tamed, it can tear its owner. In ability to do this well often leads to brand destruction. […]
Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do […]
Success is not mystical. When you apply the principles and follow through the process, there is a high tendency that you can achieve substantial result. Success is never achieved overnight. Ask those who have tasted real success. It took them several months of sleepless nights, commitment, passion and patience. Most brands suffer from despair, but […]
Strategy is from the Greek word ‘strategia’. It has its root in the military which speaks volume about maneuvering troops to engage the enemy even before the war starts. A strategy has far-reaching impact on the success of anything, brand inclusive. To develop a strategy that will work, brand must understand its niche, players as […]
‘A strong brand is a rich brand and richness implies a complex and satisfying mix of many different elements, but these do little to diminish its equity’.-Simon Anholt From the research available, the brand equity of the USA appears to have significant portion of negative elements like drugs, teenage pregnancy, abuses among others. But these […]
