3 August 2012 27 Comments

Six levels of ignorance that cost much on Social Media

Returns on Investment is a buzz word in marketing. Coming to social media, many brands really stayed away for a long time just because they could not understand the economic value of Social media to the business. Today, many are wiser and can now appreciate the value of Social media to business’ objective. In measuring […]

18 February 2011 9 Comments

Brand communication: 3 hot tips for web advertising failure

There is no denying the fact that  the old media will still remain part of us till eternity. What is now clear to discerning audience is that each new day points towards reduction in the value generated by television, radio, and print advertising. Yet the good news to those who love the old method is […]