Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision. To add to this, everyone in […]
Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the […]
As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the […]
A brand without sales is playing games. Even though sales is now reduced to relationship, yet sales keep the wheel of the brand going. Generating demands for brand today is huge work. Martin Lindstrom talks about Buy.ology in his latest book. This speaks volume about today’s brand buyers. Inability to create a demand for brand […]
The Tribe was first used with regards to branding by Seth Godin. Each time I have thought about the notion of tribe, I consider the depth that African should have that we do not. Not only as an individual but as a professional in the field of branding particularly when it comes to brand’s tribe. […]
