11 December 2012 2 Comments

How to Ignite and tap into Social Buzz Advantage

Recently I was reading an article in   PRNews on  the principles of buzz equity and I must confess it appears  anew light shines on my knowledge about social buzz creation in today’s 24/7 conversation world. Social buzz is now hot. Without this, brand may be in hot water. It is becoming obvious and imperative that […]

6 March 2009 2 Comments

Get their inner feelings right

Everyone claims to be smart and rational when it comes to brand buying. I am not a kid I do not buy on impulse. Most men who claim they are real men often say “I am not a woman; I use my brain when it comes to choices I make”. While I am not saying […]