We live in an ever increasing changing world. Stakeholders’ expectation is changing like chameleon skin. For this singular reason, the entire business operations and processes need to change fast to accommodate this changing demands. The old toll free numbers system may not be sufficient enough to do this and in actual fact it is giving […]
Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just […]
Digital communication is no longer an issue of if brands want to; it is more of how to do it well. Digital communications today offer valuable opportunities which brands can use to prospect, connect and build valuable relationship with potential and actual consumers. The major advantage associated with digital marketing is its fast and cost […]
Brands thrive just because there are consumers of what the brands’ offer. Without brand consumers no brand will exist. It has also be proven no brand survives just having a one time buyer but having depth of relationship which transcend just one night stands. Brand custodians know it is easier to maintain a happy customer […]
Everyday should be a classroom where we learn. Every situation or circumstance should teach us a lesson. Those who do not make learning a priority will soon grow old and become obsolete. I am not a movie fanatic but sometimes I derive joy in using some as a favourite pastime. ‘The 3 idiots’ produced by […]
Brand communication’s landscape in Africa is changing fast. Brand communication professionals in Africa cannot afford ‘sit-down look’ attitude. Everything is changing fast. Every industry and professional need to understand this if they plan to be relevant in no distance future. Brand communication around the world is becoming dynamic. The future will belong to those who […]
Social media is the current game every marketer and communication professional wants to play now. The sophistication and speed of the web are making efforts on social media breathtaking. The challenge here is every professional athlete or player knows the importance of learning, practise as well as having a coach who helps sharpen their skills. […]
Recently, a professional colleague of mine attended a conference that is centred on business development, agency and account management etc. I seemed to like the take outs of the conference so I requested for the materials which he gladly sent to me. After taken time to digest the contents and I am currently putting strategy […]
This will be the last part of the two previous posts. Google and other search engines have turned many into product, service researchers while at the confine of their rooms or offices. Today’s customers are no longer satisfied with information provided by brand advertisers or traditional media. They really want to see things as it. […]
