No serious communication strategist will ignore the online media as part of the relevant tool to embrace. To think the information milieu is still like it used to be is a big mistake which will cost much. Majority of the targets, audience are now online. Wisdom therefore demands communication efforts must be concentrated on where […]
We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant […]
Social media is the current game every marketer and communication professional wants to play now. The sophistication and speed of the web are making efforts on social media breathtaking. The challenge here is every professional athlete or player knows the importance of learning, practise as well as having a coach who helps sharpen their skills. […]
Yesterday one of the major print media in Nigeria sought my opinion on the value of social media to business. This discussion is published today in the paper’s business page. I am happy that social media is beginning to show up in the radar of our business operations. But as we know the bandwagon effect […]
Brand strategy will determine which communication tools will be used. Ensuring brand connection is really important in today’s diverse world. The major trend today is for brands to move from manipulating impression to building strong connection and to be wary of campaigns but concentrate on building conversation. To do this successfully brands understands its goal, […]
No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination. As you move […]
Individual brand owner must see brand as a lifetime relationship. As we know, relationships have responsibilities and its headache. Sometimes it works and sometimes it fails. With every strong relationship there is need for change in perspective with regards to process rejuvenation, lubrication for the relationship to work out to the best advantage of every […]
