9 March 2010 23 Comments

Brands and the new media

Each new day gives me a new excitement. I am happy I am making progress and that I am involved in shaping the new paradigm in my country. Now it may not make enough sense but after a while, we will wake up to the reality of time. It is now obvious that treating new […]

24 November 2008 21 Comments

Digital communication channels for brands.

It’s a brand new week. So we are kicking off this week with a title that can help brand positioning in the market place. The way a brand positions itself (Corporate, personal) relative to the competitor is the scaffolding beneath the brand (personal).   Powerful positioning takes into account the omission, weaknesses or the boring aspect […]