Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power, opportunities keep mismanaging their potential. The customer […]
Branding is all about experiences. A brand without emotional experience cannot flourish. Great brand grows from one stage to another. Great brands need to keep experimenting, testing, learning and bringing its experience to bear in the next phase of action. A brand that will grow must constantly be involved in personal evaluation of where it […]
It is no longer news that the success of any brand rests solidly on the depth of relationship it has with all its stakeholders. No brand can be successful running a solo raise now. Every brand needs committed community members who are not only interested in working hard with the brand but who can work […]
Every great enterprise that has succeeded is not a product of overnight action. It is birthed with sweat of hardwork, persistence and a high level of determination. Many have the erroneous believe that since social media offer opportunities for visibility, the result will be instant since they can create an account within minutes. The truth […]
