Communications, Media & Strategy Gavel

Those who ignore or are careless about content development and marketing for their brands today are playing with the future. The future is now and it can also be tomorrow. Wherever the future is for you, just be sure you are making it a great dawn. For those who know, online content development must begin […]

There is no denying the fact we are now in the digital age. Digital age is the age of socialization. The older generation users are catching up fast on the younger ones. The playing ground is no longer for specific audience/genre. Everyone is becoming active day by day.  A big thank to increasing drop  in […]

Each passing day many people keep postponing what they know is right. They keep wishing, hoping that the dream they have will just be delivered to them. It is only in the realm of magic or dream that such happens. Everyone that excels has learnt how to wake up from sleep and hit the road. […]

To be successful in life we must subject ourselves to certain rules of the game. It is true we must break some rules along the line, but having no guiding principle will do no one any good. I have being involved in online content management for close to ten years. Over the years, I have […]

The duties of a digital media manager/content director are varied. It takes a sane person to maintain a balance. We mean those professionals who are poised, focussed and determined to excel. Some of the daily tasks include listening, researching, editing, proof-reading, publishing, content marketing, checking with legal department, getting update from various department and reading. […]

 Content is the holy grail of marketing today. Content is not cheap. Content is really hard work and it will bring blood out of the brand custodians, Communicators’ nose. But the good thing is that when victory is gotten, the sweat will worth it. When heavy Weight boxers fight, sometimes we wonder why not quite […]

Returns on Investment is a buzz word in marketing. Coming to social media, many brands really stayed away for a long time just because they could not understand the economic value of Social media to the business. Today, many are wiser and can now appreciate the value of Social media to business’ objective. In measuring […]

Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]

Everyone knows we live in the age of conversation with the advent of technology powered by social media. The backbone of every conversation is based on relevant content ‘curated’, published and marketed through right platforms couple with a high dose of spirit of sharing and promotion of others. In content publishing and marketing, it is essential […]

  To say we live in changing times is an understatement. Each new day brings its own uniqueness. what used to be hot yesterday is no longer so. Marketing strategy of last century may no longer be tenable. What we have noticed is that some still want to stick to the old way of doing […]