Digital communication is no longer an issue of if brands want to; it is more of how to do it well. Digital communications today offer valuable opportunities which brands can use to prospect, connect and build valuable relationship with potential and actual consumers. The major advantage associated with digital marketing is its fast and cost […]
In my search for how best to wrap up our discussion on web 2.0, customer engagement, conversation marketing etc, I stumbled on an article that has been on my shelf for close to two years written by Elizabeth Mckee of Charlotte viewpoint, an opinion magazine of charlotte, North Carolinas US with the titled The risk […]
Conversation marketing is the new way of marketing. The old structure of pushing out information is dying. Marketing today takes place at the discussion level. Is your brand there yet? It is true that joining the conversation as a brand owner may be technical, but rightful application of conversation marketing tools and web 2.0 help […]
As we move on through the crunch, many brands will fizzle out due to huge marketing costs. Till now many brands depended on marketing activities to sustain their leaderships. According to reports, billions are wasted annually yet it appears that the noise being made by these corporate brands are becoming rejected. We live in an […]
