15 December 2014 0 Comments

How to identify A Community, brand with legacy in the social age

Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power, ¬†opportunities keep mismanaging their potential. The customer […]

14 June 2012 13 Comments

Real engagement: How to foster it on Social media

Social media is a two edged sword. A brand success on it depends on how effectively it can manoeuvre the rough roads and land at the other side of the river. For most people they want to get it right at once. As a starter it may be possible today because we now have enough […]

30 June 2009 15 Comments

Six attributes of leading brands

Building a strong and leading brand takes time. It is accepted widely that differentiation and consistency are key, there are other vital attributes most leading brands posses. Individuals and corporate organization can do a research and confirm what we are about to discuss to find their veracity. It is also important that brands inculcate these […]

27 January 2009 35 Comments

Brand communication that rocks!

Communication is a vital key in every endeavor. Nothing succeeds without adequate communication. This has been proved at least in any situation where human beings are involved .Personal brands need to communicate to their bosses, colleagues, relatives, juniors, niche market. Corporate brands need to communicate. In fact when communication is taken out, the whole of […]