Communications, Media & Strategy Gavel

There are several ways to communicate brand’s value and attract target customers. Depending on the market or industry a brand operates, it is expedient to see customer as more than an individual. Many brands have used product quality while others use nearness and access to sales people as a bait to attract new potentials. No […]

Brand communication and marketing in the age of empowered consumers is becoming exciting. I am glad I am part of this age. What I see today, like someone maintains is that in the future there will be two types of companies, those that are responsive and recognize consumers’ changing media behaviour and those that go […]