Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
Winning online advocacy and sales war requires sound strategy crafted by those who understand the language of advocacy and sales wars. Those who know what branding is understand the battle for the minds may be more intense than physical ‘gun-carrying’ situation. In mind possession, same tactic still holds. The General who win at war do […]
Social media is the current game every marketer and communication professional wants to play now. The sophistication and speed of the web are making efforts on social media breathtaking. The challenge here is every professional athlete or player knows the importance of learning, practise as well as having a coach who helps sharpen their skills. […]
Today’s marketplace is stuffy. To effectively communicate a brand’s uniqueness, value requires tact, proper understanding of the terrain and customers’ pathway. Brand communication is certainly a complex work for many. This is unlike what obtained a few decades ago. The complexity is traceable to the fact that there are myriads of brands today than ever […]
Yesterday, I was speaking at an annual conference of a youth advocacy group I had the privilege of pioneering about a decade and half years ago. I actually led the group for three years before I committed the assignment to some other individuals who could steer its wheel of progress. This group today (which was […]
In about two weeks ago, I had the opportunity of anchoring a reunion meeting for my Alma matter where I did my undergraduate studies. As the custom is, during most reunion meetings, each person has opportunity to introduce him/herself to the group. The first thing that dawn on me was that many still do not […]
Many things have been said about DNA. Wilipedia defines DNA as ‘Deoxyribonucleic acid (DNA) is a nucleic acid that contains the genetic instructions used in the development and functioning of all known living organisms and some viruses. The main role of DNA molecules is the long-term storage of information. DNA is often compared to a […]
This is the second and concluding part of the earlier post on this topic. Enjoy it. 1. Absence of too much technicalities: Most active communities do not make it mandatory for members to learn new software before they can participate in discussion, before expressing their opinions. I have come across few communities which I really […]
