Those who thought Social media use in Nigeria or elsewhere has not come into the mainstream will have to reconsider their opinions. The implication of this is huge for brands (personal, product, corporate and National). Planning and engaging traditional media alone in this age is tantamount to media malpractices. That is just the simple truth. […]
The web is now an essential part of brand’s daily living. Surviving without the web today is becoming a near impossible task. We live in the age of conversation. Almost everyone is talking. Those who have something worthwhile to say and those who just want to express their opinions. Any brand that ignores the web […]
Yesterday one of the major print media in Nigeria sought my opinion on the value of social media to business. This discussion is published today in the paper’s business page. I am happy that social media is beginning to show up in the radar of our business operations. But as we know the bandwagon effect […]
I have been asked several times why do I think Twitter holds any benefits for Nigerian and African brands. The reason to some is that the population of Nigerians and Africans on twitter is still negligible compare to the western world. The concerns Ihave noticeds on the faces of those who asked such question has […]
In about two weeks ago, I had the opportunity of anchoring a reunion meeting for my Alma matter where I did my undergraduate studies. As the custom is, during most reunion meetings, each person has opportunity to introduce him/herself to the group. The first thing that dawn on me was that many still do not […]
