5 July 2021 0 Comments

No Collateral, No Paperwork, Really?

Instant Loan advert, Product promise by Nigerian banks, Brand promise, Keeping it real, Financial institution disruptions, FCMB PLC, GTBank, Access Bank, Zenith Bank

A very important ingredient in branding or brand management as it were, which includes its strategy, is the promise. For a brand to be successful, promise keeping is essential across board. A good position to maintain is to under promise and over deliver and not the other way. Over the years, what is noticeable is […]

27 February 2012 2 Comments

Standard Chartered Bank Nigeria and unsavoury Customer Service


Standard Chartered Bank is an international bank which prides itself as  Priority banking. Customer is said to be the centre figure no wonder its bye line is ‘Here For Good’. Standard Chartered Bank has a name and one wonders why living to its name is becoming an issue. For those who had been a long […]