5 July 2021 0 Comments

No Collateral, No Paperwork, Really?

Instant Loan advert, Product promise by Nigerian banks, Brand promise, Keeping it real, Financial institution disruptions, FCMB PLC, GTBank, Access Bank, Zenith Bank

A very important ingredient in branding or brand management as it were, which includes its strategy, is the promise. For a brand to be successful, promise keeping is essential across board. A good position to maintain is to under promise and over deliver and not the other way. Over the years, what is noticeable is […]

1 August 2014 2 Comments

Banks in Nigeria: has GTBank lost it?


Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]

6 July 2010 11 Comments

Who is or what is GTBank’s fear?


At a recent World social media mob flash held in Lagos Nigeria where we have the gathering of social media enthusiasts, professionals and those who intend to use social media, the audience was generally talking about best use of social media in Nigeria by corporate organizations in our environment. People suggested GTBank Plc should be […]