5 August 2021 1 Comment

Positive illusion, technology and the media industry orientation


The study of positive Illusion (PI) has its deep root in psychology. Its, PI?s influence, though majorly focused on individuals has implications for every industry. This is especially so for the media or marketing communications industry. Positive illusions is defined as ??a set of ?related beliefs that characterize the way people think about (1) themselves, […]