The level of noise is at the top of the roof. Everyone is talking and that may be good in some ways. Everyone now has the vocal or publishing power as long as the individual has access to the internet. Those who are constantly making decision on online influencers relations as well as advertising budget […]
Being an influencer- whether online or offline, is a desirable thing. A person of influence commands respect and attention of others. There is a huge difference between being a person of power and a person of influence. A person of power gains is status through position while the person of influence is respected a lot […]
Brand communication in Africa is gradually catching up with western style. The noise level is now rising. Africa business owners like the rest of the world now appreciate the value of online platforms. We are gradually paying to the value of attention economy. Getting relevant attention for whatever you do is a major factor. That […]
