How to make headway in online activities like blogging, social and professional networking
Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately many who are active are creating more damage for their brands while others are just getting by. The goal should not […]
Hugo Chavez: 6 building blocks for Social/Digital media success
Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years. For many Venezuelans, Hugo was a hero, while some opposition saw him as a clownish dictator. Hugo ran into problem with his opponents based on his currency […]
Social media steroid: dangers of being ‘high’ without significance
No one is immune today from the social media steroid. A recent info-graphics showed that out of over 950Millions Facebook users only 47% are males. This same stat also pointed out that over 500 Million Facebook users log on daily either to read or post content. This stat also showed that ages 25-34 use facebook […]
How feedback saved my brand from disaster
Feedback is favourite meal of champions. But many people, brands avoid feedback to their own hurt. As we know, sometimes feedback does not always fan personal ego. Feedback demands a brand should drop its toga of self-importance. But when properly managed, it is the best thing that can ever happen to a brand. One of […]
Brand Communication: essence of listening
Effective brand communication rests on certain pillars. Some of which include listening, speaking: oral or writing, message, medium and target. Each pillar is important and none can be overlooked if brand communication effort is going to be successful. In this piece, we will be looking at one of the pillars which is listening. Listening is […]
