29 January 2014 0 Comments

New market jargons: How to position your brand for new opportunity

Change is the most constant thing in life is a statement many may have issues with. But the truth is that we cannot fight against the reality. The challenge with many is the rate at which things change. It has been difficult for them to catch up. Many are panting, yet they keep moving on […]

5 August 2013 0 Comments

How to make headway in online activities like blogging, social and professional networking

Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately many who are active are creating more damage for their brands while others are just getting by. The goal should not […]

6 March 2013 5 Comments

Hugo Chavez: 6 building blocks for Social/Digital media success

Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years.  For many Venezuelans, Hugo was a hero, while some opposition saw him as a clownish dictator.  Hugo ran into problem with his opponents based on his currency […]

25 September 2012 6 Comments

Social media steroid: dangers of being ‘high’ without significance

No one is immune today from the social media steroid. A recent info-graphics showed that out of over 950Millions Facebook users only 47% are males. This same stat also pointed out that over 500 Million Facebook users log on daily either to read or post content. This stat also showed that ages 25-34 use facebook […]

28 August 2012 13 Comments

How feedback saved my brand from disaster

Feedback is favourite meal of champions. But many people, brands avoid feedback to their own hurt. As we know, sometimes feedback does not always fan personal ego. Feedback demands a brand should drop its toga of self-importance. But when properly managed, it is the best thing that can ever happen to a brand. One of […]

4 January 2012 0 Comments

Brand Communication: essence of listening

Effective brand communication rests on certain pillars. Some of which include listening, speaking: oral or writing, message, medium and target. Each pillar is important and none can be overlooked if brand communication effort is going to be successful. In this piece, we will be looking at one of the pillars which is listening. Listening is […]