5 August 2013 0 Comments

Communication team: 10 points that determine your survival in today’s professional enviroment

Bill Gates was once quoted ‘if I have the last penny, I will rather spend it on Public Relations (communication)’. This is a great signal to from a business guru who understands impact of communication in any business success. In many cases, communication activities and departments suffer budget cuts. It takes informed top management to […]

26 August 2012 5 Comments

Brand communication: 4 crucial factors that breed engagement

Those who understand how to make much impact with their brands will never joke with its communication and marketing strategies. Minus vision, these two pillars are the rock upon which the brand stands. They dictate brand’s well-being and state of health. If these two factors are missing, the brand’s affliction becomes terminal. It is just […]