Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]
Being an influencer- whether online or offline, is a desirable thing. A person of influence commands respect and attention of others. There is a huge difference between being a person of power and a person of influence. A person of power gains is status through position while the person of influence is respected a lot […]
African brands’ communication is picking up faster in the past few years when to two decades ago. Some of the brands with origin in Africa are raising their wings against other competitive brands across the world. No thanks to the level of technology. Africans and its brands are fast embracing technology use. As much as […]
Many professional communicators caught their teeth in the school of marketing that emphasized the four Ps. We were told then that marketing involves Pricing, Product, Place, and Promotion. After a while, someone came out to say that these are not sufficient enough if after sales is not added. Today many believe conversation, contribution and co-creation […]
Social media is no longer used by individuals to stay in touch or to stay connected. Starts up entrepreneurs are now seeking the opportunities in social media to expose their services to target through social marketing. Many are getting it right while many are losing it big times. This is because they do not understand […]
I wake up with possibilities each day. I am passionate about making entrepreneurs and brands succeed in their efforts despite the economy. Money is not available to do everything we want to do. If I am correct there has never been anytime when money goes round to do all that human desire to accomplish. The […]
When it all started, very few people gave this baby, new trend a chance of survival. There were one thousand and one reasons why people thought it could not survive. The low level of infrastructure, cost of access to Internet was not within the reach of average person on the street. But few of us […]
Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under […]
Sometimes when we consider what has been said in the praise of word of mouth, we may feel people are over flogging the issue. The truth is word of mouth marketing is the future and backbone of marketing. A brand that enjoys great and outstanding word of mouth will gain substantial market share as brand […]
