14 February 2011 5 Comments

Brand communication: How to communicate value instead of unproductive attack

Each brand has its own competitor. Brand excels when it has built enough equity that can sustain strong emotional attachment for life with its audience and not when it creates cults of ‘negative word of mouth crusaders’ President Goodluck Jonathan, the incumbent President of Nigeria, is doing his best to come back to power in April […]

16 December 2010 13 Comments

Ambassador Buba Marwa: An example of a strong political brand

Around five ‘o’ clock yesterday evening, I tuned in to our national television station and was fascinated by a live programme the station was broadcasting at the time. The programme was the declaration of Ambassador Buba Marwa’s  intention to run for the Governorship of his home state-Adamawa in Northern Nigeria. Buba Marwa as we all […]