15 January 2013 1 Comment

Social Noise and Social influence: A guide for decision makers

The level of noise is at the top of the roof. Everyone is talking and that may be good in some ways. Everyone now has the vocal or publishing power as long as the individual has access to the internet. Those who are constantly making decision on online influencers relations as well as advertising budget […]

29 June 2012 33 Comments

Social Media: 5 Bombshells for success

Any brand that cannot learn, unlearn and relearn may not survive in today’s world. The world keeps changing. Excelling in Social media platforms is an ongoing process. Take for instance, the issue of Google visibility and by extension Search Engine Optimization. Those who are experts know it is not a one night’s stand affair. That […]