29 July 2013 0 Comments

Online campaign: 7 tell tales you will hit the rock

Sequel to our last post, we have gotten lots of feedbacks ranging from ‘what are the essentials of online campaign, how will I know the campaign will fail, what must I do if campaign is failing, how to prevent bad reputation damage as a result?’  we took some of these questions into consideration and therefore […]

10 June 2013 0 Comments

Best ways to handle Social media communication crisis: CBN’s Governor (Sanusi Lamido) case study

Once a while in life we run into trouble not because we are looking for trouble but because troubles and challenges are co-travellers in the journey of life. No matter how hard we try, some will misconstrue brand’s intention and pick a hole in it. In certain instances, some issues may be blown out of […]