There are several routes to success in every endeavour. But not every road gets you to the place you are going. In the new communication landscape we find ourselves, we know a solo run has become bygone game. Thinking community is the fastest way to growth. We must quickly add a caveat to this: only […]
No one is immune today from the social media steroid. A recent info-graphics showed that out of over 950Millions Facebook users only 47% are males. This same stat also pointed out that over 500 Million Facebook users log on daily either to read or post content. This stat also showed that ages 25-34 use facebook […]
Today we live with empowered species. No thanks to the level of awareness and rate at which information flows. No one is in the dark except those who chose to remain so. Even typical villagers now have assess to information through mass media or the ones communicated to them through mobile usage. It is no […]
This is the second part of a story I started yesterday. It is about a cab driver that thought me great lesson in branding and community building through persistence and dedication. I hope our community can learn something from this too. Let me say a big thank you to Mr. Smart (not real name) who […]
There is nothing good that does not has a cost attached. Everything that worth it will always make a demand from you. Today social media has become the buzz word. Many marketing communicators, public Relations experts and brand drivers are rushing into learning how to take advantage of the new trend. Trends as it is […]
