10 December 2013 0 Comments

Crisis Management 3.0: 8 crucial points you must know now


Every day, life is becoming interesting, fun and challenging as well. Managers and leaders of brands must realize this and make a move to position their brands for better opportunities. Part of these preparations is to know that crisis is part of life. No one wishes or prays it happens but it does. Crisis is […]

4 June 2012 9 Comments

Brand communication: Dana Air crash and crisis communication management


One vital ingredient which promotes brand success is how effectively it communicates. Everyone involve in a relationship knows that what will become the lot of a relationship after going through crisis is majorly dependent on how effectively the parties involve communicate during and after the crisis or down time. Sunday June 3, 2012 brought to […]