Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately many who are active are creating more damage for their brands while others are just getting by. The goal should not […]
The duties of a digital media manager/content director are varied. It takes a sane person to maintain a balance. We mean those professionals who are poised, focussed and determined to excel. Some of the daily tasks include listening, researching, editing, proof-reading, publishing, content marketing, checking with legal department, getting update from various department and reading. […]
Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy quality sharing from advocates, the result […]
Tim Tebow 24, real name, Timothy Richard just made the latest `Times 100 persons of global influence` list. One cannot but be happy with this young man whose name appears on a list that includes Barrack Obama, Goodluck Jonathan an Romney among others. Tim Tebow brand offers a great guide to influencers’ marketers on great […]
Social Media like life is based on successful application of certain principles that guide its orientation and processes. If we keep violating these principles, things will run out of its course and one will need a lot of energy to drag on. At the face value, many think they can do anything and get by […]
Brand communication in Africa is gradually catching up with western style. The noise level is now rising. Africa business owners like the rest of the world now appreciate the value of online platforms. We are gradually paying to the value of attention economy. Getting relevant attention for whatever you do is a major factor. That […]
It is normal for brand communicators to think along the line that a big breakthrough is the only solution to brand’s success. If we understand little efforts often catapults into major achievement, we will easily overlook seemingly time consuming effort of playing with online media. Because we desire a quick fix it, many consistently consider […]
Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool. No serious brands have any need of long preaching to appreciate this. You […]
Google is undoubted the number one search engine around the world. Indeed it is also the most visited website. The story of Google is something that is not a magic. It is a product of certain individuals with passion for change. Any brand with enough commitment, courage, teamwork and dedication can replicate this achievement. Google […]
