Communications, Media & Strategy Gavel

Whatever trade we are engaged in there must be a time to do self evaluation. This is essential for progress. Company sometimes say call this a retreat or strategy session. Called it by any name, you owe yourself this duty to examine your own progress. It is a time to assess the journey and learn […]

Perception is the way people, audience see you. Perception can be negative or positive. Your brand may be the greatest with solid promise, but if the experience your audience gets about you does not agree with the intention you are trying to create there can be a whole lot of problem. Perception management is often […]