A major dependence on a single branding item/issue often leads to brand destruction without knowing. This is often caused by the top management disposition, background and exposure. In cases where the CEO comes from Human resources background, there is always a tendency to focus of Human resources angle of the branding process. On the other […]
Social Media in Nigeria, Africa and elsewhere in the world is a powerful communication tool. But like I maintained in a previous post,social media has it challenges. Social Media can be compared to a wild animal. If not tamed, it can tear its owner. In ability to do this well often leads to brand destruction. […]
It is no joke that personal brand communication will become the survival of the ‘fitest’ battle. One can begin to look at it like a war zone which requires strategy development. This is particularly true when one takes a look at the potential rise in the relevance of social media platform around the globe. The […]
Around five ‘o’ clock yesterday evening, I tuned in to our national television station and was fascinated by a live programme the station was broadcasting at the time. The programme was the declaration of Ambassador Buba Marwa’s intention to run for the Governorship of his home state-Adamawa in Northern Nigeria. Buba Marwa as we all […]
Living below capacity does not only frustrate an individual but also the society. When an individual lives below his/her capacity, many people will be affected namely the individual involved, his associates and the society at large. Every underutilized potential robs the society a vital ingredient that would have aided the development of another generation. Living […]
Recently I was reading an interview in the latest edition of Personal Branding Magazine by Dan Schawbel. The interview is centred on Monica Von Neumann giving initiative. Some of the points I gained from the interview informed the creation of this piece. A peculiar trait issue I have noticed in many people is that they […]
