16 August 2012 8 Comments

How to increase the value of online brand advocates

Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy  quality sharing from advocates, the result […]

13 July 2011 2 Comments

How feedback aids brand loyalty

Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the […]

14 December 2010 19 Comments

Online Branding: How to build solid relationship on Facebook

Most of us understand today that Facebook has become a phenomenon. With close to six hundred Million members which include individual and corporate brands’ accounts, facebook helps each brand to connect and stay in touch. It is helping many people/brands to reconnect with lost relationships. All an individual needs to do is to remember the […]

24 May 2010 41 Comments

How to develop new business and gain new customers

Recently, a professional colleague of mine attended a conference that is centred on business development, agency and account management etc. I seemed to like the take outs of the conference so I requested for the materials which he gladly sent to me. After taken time to digest the contents and I am currently putting strategy […]

29 September 2009 13 Comments

Brand: laws of advance engagement

It is is no longer news that as a brand strategist and communicator I have uncommon passion with regards to how internet, social media can aid the advance of brand’s corporate bottomline and visibility. In the past years I have dedicated time to acquiring and making available relevant knowledge that can aid brand engagement whether […]

24 June 2009 4 Comments

Best practices for brand’s client satisfaction 2

Getting on well with the customers requires that brands constantly assess the relationships. Today, clients’ satisfaction is more than gathering data that are not meaningful. Client satisfaction measures the extent to which a client’s expectations for a good or service are met. Total customer satisfaction is key performance indicator that is crucial to brand’s success. […]

12 January 2009 5 Comments

The danger in conversation

In my search for how best to wrap up our discussion on web 2.0, customer engagement, conversation marketing etc, I stumbled on an article that has been on my shelf for close to two years written by Elizabeth Mckee of Charlotte viewpoint, an opinion magazine of charlotte, North Carolinas US with the titled The risk […]

2 January 2009 5 Comments

Strong emotional connection

Every brand that has been successful has managed its relationship with its stakeholder beyond clients-provider level. Because people buy brands like the way they make friends. There is a level of intimacy that is involved. A genuine interest has to be established. Like in the religious world, ‘one spirit must enter’ both parties. For emotional […]

26 December 2008 7 Comments

Personal branding for professional networkers

Personal and professional success depends on a variety, worth of relationships. Building, nurturing, quantifying personal and functional as well as strategic relationships is therefore important. To build a quality flow of relationships as well as to gather reputation assets and increase your high net worth, professional relationships are essential. To gain the trust of your […]