Communications, Media & Strategy Gavel

Today is Valentine day. A day dedicated to show love. Interestingly the concept has been corrupted because people now use today for commerce as well as opportunity to  take advantage of their love ones. The story of Saint Valentine, around which the ritual is associated, has nothing to do with buying and selling. Saint Valentine […]

Sometimes I am amazed when corporate brand owners complaint of not having expected ROI on their public relations activities. Because this has become a common occurrence in the industry, I decided to do a write up on it today.   In most cases when I hear of such disappointment what I usually asked is what […]