10 May 2013 0 Comments

Content marketing in Digital media: why a human face is essential

Many constantly affirm ‘Content marketing is the new face of advertising’. While many may not accept this as absolute truth, there is an element of truth in this. Those who still adhere strictly to traditional advertising without a blend of content marketing will soon realize their mistakes. The above debate is not really the focus […]

12 November 2012 5 Comments

Online brand communication: How to shoot for the moon

 Online brand communication is not static. The dynamics and changes we witness in every sphere of life affect its success also. Hence any professional that worth his name needs to consistently upgrade. Today, we are a bit concerned for professionals who think they know it all and will not invest in buying books, reading online, […]