16 August 2012 8 Comments

How to increase the value of online brand advocates


Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy  quality sharing from advocates, the result […]

24 July 2012 13 Comments

16 essential dynamics that make Influencers what they are


Being an influencer- whether online or offline, is a desirable thing. A person of influence commands respect and attention of others. There is a huge difference between being a person of power and a person of influence. A person of power gains is status through position while the person of influence is respected a lot […]

23 July 2012 17 Comments

11 negative factors that nullify your Twitter efforts


Twitter needs no introduction especially to marketing, communication professionals and many small scales brands. Some of the values twitter offer includes the followings. It creates brand awareness at the global level. Twitter helps brand to connect. More also, effective use of twitters helps a brand to build strong relationship which leads to verifiable business outcomes. […]

25 June 2012 7 Comments

Brand Communications in Africa: Challenges of digital Public Relations and Marketing


Digital communication across platforms is now a must. As we approach Social Media conference Lagos 2012 which holds on Thursday June 28, 2012, we are beginning to see why African market still has a long way to go. Many African brands are still in the region of ‘let us see how it goes first’. There […]

21 June 2012 7 Comments

African brands’ Communication: Time to step up the game


African brands’ communication is picking up faster in the past few years when  to two decades ago. Some of the brands with origin in Africa are raising their wings against other competitive brands across the world.  No thanks to the level of technology. Africans and its brands are fast embracing technology use. As much as […]

29 September 2011 10 Comments

Social Marketing: How to build a superstructure that works


Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote […]

13 August 2011 8 Comments

Hot changes Social Media brings to brands


The twenty years run of changes in web capabilities have brought a lot of changes to the way brands operate. The new changes are often seen in customer service management, stakeholder interface, interaction and relationship building. No brand can pretend to be spared. Most fortune 500 today understands the impact of social media. Most them […]

25 July 2011 88 Comments

Brand Influence or Popularity: Which camp are you?


We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and […]

5 July 2011 30 Comments

Brand communication: how to make your target happy


We live in the age of attention span deficiency. Yet brand must evolve, engage or die. There are no two ways to this. Those who understand the trick. Brand targets want to bond, but many things are craving for their attention. Like we maintained a brand must look for a space and owned it otherwise […]

18 May 2011 2 Comments

Brand communication: How to maximize your social networking value


Online social networking today is a big business. It offers opportunity to position one’s brand beyond the local circuit. When I say ‘business’, someone may ask what do I mean? You may ask Mark Zukerberg how much the young man is worth today. Aside from providing the platform, social networking activities require planning, strategy to […]