29 July 2013 0 Comments

Online campaign: 7 tell tales you will hit the rock

Sequel to our last post, we have gotten lots of feedbacks ranging from ‘what are the essentials of online campaign, how will I know the campaign will fail, what must I do if campaign is failing, how to prevent bad reputation damage as a result?’  we took some of these questions into consideration and therefore […]

12 July 2013 0 Comments

Social media: How to avoid self destruction

I passionately love social media but I have come to realise there is nothing that is permanently good without a side effect. Many drugs we use with fast and effective result do have some known and unknown effects. Yet we will not say because it has bad side effect we will rather remain in pain. […]

10 June 2013 0 Comments

Best ways to handle Social media communication crisis: CBN’s Governor (Sanusi Lamido) case study

Once a while in life we run into trouble not because we are looking for trouble but because troubles and challenges are co-travellers in the journey of life. No matter how hard we try, some will misconstrue brand’s intention and pick a hole in it. In certain instances, some issues may be blown out of […]

30 October 2012 5 Comments

Super storm ‘Sandy’ and Social Media Campaign launch

Hurricane ‘Sandy’ is eating deep into Eastern Coast of U.S like mad. The statistics had been alarming. We have being monitoring issues around this since yesterday. As at the time of writing this, 10,000 flights have been cancelled, 11 States suffer Power outage, at least, it has been reported 6.5 million people are without power […]

6 July 2012 16 Comments

Social Media: 10 easy routes to crisis

Social media is a two edge sword. It has a lot of opportunities and can be a wild lion. Its ability to go viral distinguishes the media from forms of media. As much as we can try, some crises are not preventable while we have control over others. Working and annexing the benefits of social […]