Communications, Media & Strategy Gavel

Sequel to our last post, we have gotten lots of feedbacks ranging from ‘what are the essentials of online campaign, how will I know the campaign will fail, what must I do if campaign is failing, how to prevent bad reputation damage as a result?’  we took some of these questions into consideration and therefore […]

I passionately love social media but I have come to realise there is nothing that is permanently good without a side effect. Many drugs we use with fast and effective result do have some known and unknown effects. Yet we will not say because it has bad side effect we will rather remain in pain. […]

Once a while in life we run into trouble not because we are looking for trouble but because troubles and challenges are co-travellers in the journey of life. No matter how hard we try, some will misconstrue brand’s intention and pick a hole in it. In certain instances, some issues may be blown out of […]

Hurricane ‘Sandy’ is eating deep into Eastern Coast of U.S like mad. The statistics had been alarming. We have being monitoring issues around this since yesterday. As at the time of writing this, 10,000 flights have been cancelled, 11 States suffer Power outage, at least, it has been reported 6.5 million people are without power […]

Social media is a two edge sword. It has a lot of opportunities and can be a wild lion. Its ability to go viral distinguishes the media from forms of media. As much as we can try, some crises are not preventable while we have control over others. Working and annexing the benefits of social […]