13 October 2021 0 Comments

Social Media: Implications for productivity and personal mental health

We live in a world saturated with social media tools. It is an overcommunicated world indeed. Several social media  platforms present opportunities  for us to share and position our brand Individuals and brandsare struggling to remain in the face of their audience. This has heightened  the competition. But at personal level,desire to be relevant and remain […]

25 November 2013 1 Comment

Social Media Marketing: Mashable.com may be inaccurate on this

As Social media advanced in usage with several attendant opportunities, we (individual users), must also think twice. The demand is shifting from being transparent. People are saying that is no longer enough. People out there want strong accountability if we must scale through.  It is now easy for people or informed to unearth deep secrets […]

12 October 2013 0 Comments

Brand positioning: why you cannot ignore… despite Al Ries’

Al Ries and many other experts in this field had dominated the discussion up till early 21st century. Some of their principles are still valid but will require modification. Their philosophies were unquestionable words of gods then because they thrived when technology had not boomed. While we are not saying Al Ries and co are […]

10 October 2013 1 Comment

The four-roller chair called Social marketing: You will fall if…

About three weeks ago, I walked into an office and learnt a firsthand lesson from observing  one of the company’s middle level managers. Whatever happened to his chair, it has three rollers instead of four.  In other words, one roller was out. The Manager has a chair that was very well-designed aesthetically. Looking at the top […]

5 August 2013 0 Comments

How to make headway in online activities like blogging, social and professional networking

Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately many who are active are creating more damage for their brands while others are just getting by. The goal should not […]

30 July 2013 0 Comments

The Age of relevance marketing: will your brand survive?

Digital technology has thrown up a new demand in marketing process. It is no longer about good product and services alone. Nor is it mainly about the expertise of the management. While these are great additions, it will no longer be the only thing that counts. A big question now will be on the relevance […]

23 July 2013 2 Comments

How to create a future for your brand with digital media

The future we talked about yesterday is here. Many of us do not realize this early. When the tomorrow we envisage comes, we postpone it till tomorrow. Unfortunately that tomorrow never arrives for many. Many keep regretting had they known this. I used to say that also. But I discovered if I trash that regret […]

16 July 2013 0 Comments

Digital Media diseases: When your targets are ‘idiots’ or suffering from ADHD

Those who refuse to learn will soon be forgotten. The age we live in require possession of updated information at one’s finger tips. Many issues are raising their ugly heads and lots of professionals are becoming helpless just because they cannot catch up with the rate at which news break and how the changes are […]

15 July 2013 1 Comment

6 ways to extreme success on social media

There are several routes to success in every endeavour. But not every road gets you to the place you are going. In the new communication landscape we find ourselves, we know a solo run has become bygone game. Thinking community is the fastest way to growth. We must quickly add a caveat to this: only […]

2 July 2013 0 Comments

Google Reader: The Morning after

It is no longer news Google Reader is now dead. The obituary is everywhere. Its death cannot be said to be natural, it was induced or what can be regarded as euthanasia. This seems to be the way out for the family after a careful consideration of the present circumstance where social media platforms had […]