The dynamism in the environment is practically affecting every space. None is spared. Technology keeps changing the landscape for good. Some believe the changes are bad because it is bringing more tension and work across the globe. Prior to about four decades ago, not much was heard about executive branding. With the advent of technology […]
Nelson Mandela, the great illustrious son of Africa and a citizen of South Africa died late last night. The great brand, a legend indeed, a true brand lived a life that touched everyone. The life and time of this great personal brand exposed to us, brand managers, what it will require to enjoy global engagement […]
Al Ries and many other experts in this field had dominated the discussion up till early 21st century. Some of their principles are still valid but will require modification. Their philosophies were unquestionable words of gods then because they thrived when technology had not boomed. While we are not saying Al Ries and co are […]
Active players in the field of social marketing are fully aware this region is more of relationship than technology. No wonder the word ‘social’ is in front and not at the back or in between. This also indirectly says volume about success route to follow. A social relationship is not one-sided. It is a shared […]
Everyone knows we live in the age of conversation with the advent of technology powered by social media. The backbone of every conversation is based on relevant content ‘curated’, published and marketed through right platforms couple with a high dose of spirit of sharing and promotion of others. In content publishing and marketing, it is essential […]
