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Yinka Olaito

10 February 2018 0 Comments Read 214 Times

#Metoo Advocacy & Representative Cristina Garcia: lessons


Advocacy in its simplest form is a public support for a cause or policy. Advocacy gives voice to the voiceless and raises conversation around a ‘pain’ so it can receive its due attention. A proper and effective advocacy is planned. It has an objective and seeks to bring everyone who shares in the identified pain […]

3 January 2018 0 Comments Read 447 Times

7 positions great &successful brands maintain


Wow, it is 2018! Whether you are a media or personal brand striving to be the market leader or you are at the top of the game, 2018 has come with its own uniqueness. You have not lived this year before. It is a clean slate which offers everyone opportunity a start afresh. Our level […]

19 November 2017 0 Comments Read 500 Times

Social Media & Nigerian Economic advancement summit


Social media is changing communication and business landscape globally and Nigeria is not doing badly. The desire to increase learning, output has been on the increase too. Outside the metropolitan commercial cities like Lagos, other parts of the country constantly engage in learning and best way to do it. So it was with joy that […]

1 November 2017 0 Comments Read 440 Times

Crisis Management: Why the basics count?


A crisis time, depending on its degree and nature, can be an energy sapping time. But what is clear is that right strategy gives it the best outcome. A common problem associated with crisis management is when actors, from the corporate end, do not understand the whole essence of crisis management. A major essence of […]

26 October 2017 0 Comments Read 445 Times

Partnership management: what are the success factors?


Partnership, wherever it operates, is supposed to add a big value ?to parties involved. ?Unfortunately many have had cause to regret the day such agreement was made. While we must understand whenever humans are found, a ‘complete failure-proof’ mechanism ?is not guaranteed but the fact remain many enter into partnership agreement with their eyes closed. […]

15 August 2017 0 Comments Read 1049 Times

Elevation Church: Volunteer’s attitude & Corporate Image


Elevation Church, one of the fastest growing churches in Charlotte, North Carolina is now enmeshed in a social media controversy which went viral after a Church attendee accused a church volunteer (possibly a protocol or usher) of being insensitive to her personal and child’s need. The church led by Steven Furtick, a young and dynamic […]

10 August 2017 0 Comments Read 505 Times

3 reasons why online media Brands/ organizations crash


We live in the age of instant success. The fast lane is very attractive to everyone. But many fast lanes end up in a ditch. No organization can succeed based on availability of money alone without a vision and plan. Many organizations start running today on the ground of passion for the industry alone. While […]

10 July 2017 0 Comments Read 670 Times

Digital Public Affairs, Communications &Public Relations in Nigeria


Dynamism in Communication is no longer a thing of argument. Those who understand the trends have seen the need to learn, unlearn as well as adapt to its demand. Nigeria is not coming behind in Africa and the changes in level of adaptation is gradually making the country a force to be reckoned with in […]

17 May 2017 0 Comments Read 769 Times

5 ways association and relationships affect your Positioning: Book review


Association and relationships are vital to every living organism. This is particularly important for human beings. We are not created to be in isolation. Some of our best qualities are manifested when we are in good relationships. As much as relationships are important, they also have a lot of downside if not properly managed. Getting […]

8 May 2017 0 Comments Read 798 Times

How to maximize Values in Your Personal brand: Book review


Personal Branding has become a veritable tool in the age we live in. No serious professional should shy away from strategic activities which can lead to its correct positioning in the market space. Those who do ignore this advice do so at ?their own detriment. There is no valid excuse today as we have internet/technology […]