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Yinka Olaito

17 November 2014 0 Comments Read 465 Times

The future is digital, are you there?


It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]

13 November 2014 0 Comments Read 451 Times

Digital Journalism in Nigeria : the challenges and the future


No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]

30 October 2014 0 Comments Read 1082 Times

Content management& Social media campaign lessons from ‘Akeelah and The Bee’


Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]

13 October 2014 0 Comments Read 1079 Times

7 ways to enjoy stellar engagement with stakeholders


Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]

9 October 2014 0 Comments Read 1847 Times

Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn


It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]

6 October 2014 0 Comments Read 1439 Times

Nigeria organizations’ business communication experiment with social tools


Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]

28 September 2014 0 Comments Read 1639 Times

How to build entertainment brand: Case study of Noluthando Malope & Helen Paul


Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]

26 September 2014 0 Comments Read 1830 Times

Social Media Real Estate: 4 ways to know you are a tenant


Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]

25 September 2014 0 Comments Read 1794 Times

Organization’s Spokesperson As A Liability? Nigeria Army As a case study


Nigeria has been in the news for various reasons. For most part it has been in the negative. From Boko Haram to Kidnapping of over Two Hundred  Chibok Girls and now with outbreak of Ebola Virus which is now being contained. In Public affairs, diplomacy, relations among others, there is need for adequate information management […]

25 September 2014 0 Comments Read 14055 Times

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]