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Yinka Olaito

13 October 2014 0 Comments Read 371 Times

7 ways to enjoy stellar engagement with stakeholders


Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]

9 October 2014 0 Comments Read 1060 Times

Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn


It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]

6 October 2014 0 Comments Read 797 Times

Nigeria organizations’ business communication experiment with social tools


Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]

28 September 2014 0 Comments Read 1010 Times

How to build entertainment brand: Case study of Noluthando Malope & Helen Paul


Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]

26 September 2014 0 Comments Read 1149 Times

Social Media Real Estate: 4 ways to know you a tenant


Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]

25 September 2014 0 Comments Read 1074 Times

Organization’s Spokesperson As A Liability? Nigeria Army As a case study


Nigeria has been in the news for various reasons. For most part it has been in the negative. From Boko Haram to Kidnapping of over Two Hundred  Chibok Girls and now with outbreak of Ebola Virus which is now being contained. In Public affairs, diplomacy, relations among others, there is need for adequate information management […]

25 September 2014 0 Comments Read 3094 Times

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]

19 September 2014 0 Comments Read 4716 Times

Social selling: Accounting, Auditing, Para Medical and Medical professions


In the cause of doing my beat and interacting with various professional associations about the changes we are now witnessing across board, I  have had cause to interact, train, dialogue with different professional bodies, associations as well as professionals. As our community will know, it is being close to a decade I have been involved […]

17 September 2014 0 Comments Read 811 Times

Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know


The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]

13 September 2014 1 Comment Read 1801 Times

Weird MultiChoice Nigeria (@DSTVNg) Customer service way


Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]