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Yinka Olaito

13 April 2015 0 Comments Read 695 Times

Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study


Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]

13 April 2015 0 Comments Read 428 Times

West Africa Bloggers’ Conference, Lagos Nigeria


The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]

25 March 2015 0 Comments Read 1757 Times

Corporate Communication : 8 essential demands


Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]

16 March 2015 1 Comment Read 1931 Times

Managing brand reputation: ALIBABAGCFR ‘ SHOWBIZINTERACTIVE’ Case study


We live in a delicate age. This age may bring  a mixed feeling to everyone, this is especially so for household names, celebrities etc. Many brands reputation will suffer for no just cause. There are hawks and lazy people around now looking for the next big names to bully, insult online. This age calls for […]

1 March 2015 0 Comments Read 2293 Times

Twitter War? Think Twice, Omojuwa& Blossom Nnodim’ Case Study


Communication and Public Relations professionals understand the impact of crisis. They do know it is better to prevent a crisis than to manage one. Wise people always avoid fight if it is needless. The wisdom is taken from an adage in Nigeria which says ‘one only knows the beginning of a fight, its full depth […]

25 February 2015 0 Comments Read 1806 Times

8 Best Approaches to handle critical online situation


The challenges of this age are as complex as the age itself. Online crisis has become part of what we must live with. Shrewd Community or Public Relations Manager must keep honing their skills if things  must work well for the organizations, brands we represent. Because the barrier of entry into online communication is porous, […]

17 February 2015 0 Comments Read 2155 Times

Social Media News Gathering: 6 precautions you must apply


We live in the ‘age of breaking news’.  Every moment, seconds throws up a news flash. As long as you have  a Smartphone and has access to Internet you can always remain in touch with global news. There is no longer excuse for not knowing what goes on around the world. There are now applications […]

30 January 2015 0 Comments Read 2626 Times

Why Nigeria Non-Profits (Church) need strong Communication Department.


Communication Is the bedrock of any institution including marriage as well as all forms of relationships. When communication Is underplayed or not given right of ways, riots, misinformation,rumours fly around with ease. Today it is obvious that the evaluation of communication is still not being appreciated. This is so in many organizations. when there is […]

18 January 2015 0 Comments Read 4061 Times

Jim Clancy, CNN And Corporate Social Media Policy: Lessons


Few days ago, Jim Clancy’s 34 years great service with Cable Network News (CNN) came to an abrupt end. The nature of his exist gives much room for lots of questioning and probing. While Jim Clancy and CNN  owe no one apology with regards to what transpired in between the line, but as a curious […]

14 January 2015 0 Comments Read 3028 Times

Best advice for employee social media use during General election 2015


We are in the 21st Century but corporate behaviours and policies of many organizations still point us back the 19th century. Dictatorship,command and control is still having its ways through background doors. We want to show we are here in the new, dynamic century, but we will rather want to hold on to the ways […]