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Yinka Olaito

11 December 2018 0 Comments Read 49 Times

Finding The Strategy That Works For You


We live in the age of speed and agility. Disruption is everywhere and it keeps starring at us. The challenge of this age is that many want to go through the easier way without raising a finger. The ?fast this and fast that? attitude of this generation is eating too deep into the fabrics of […]

3 December 2018 0 Comments Read 134 Times

News oulets: how to position for influence


It is no new; the dynamic of information flow as well as advanced technology had given way to increase in transparency and democratization of information. Power now belongs to the people not government or the traditional media as it used to be. A major challenge which we will discuss later is the increase in fake […]

3 October 2018 0 Comments Read 168 Times

Nigeria press and media contents commercialization


Unlike other industries, media industry is not solely for commercial. Its public service goods dimension differentiate it. Any attempt to treat this with kid’s glove will undermine media company’s values and roles in the society. In order to survive, premium? media houses in Nigeria? especially the prints are now overly commercial – driven than the […]

28 August 2018 0 Comments Read 273 Times

Entrepreneurial journalism: why Journalist should care?


Entrepreneurial Journalism is no longer new. Journalism profession like every other is witnessing quite a lot of disruption. With the dwindling fortune of many media houses across the globe, there is no job security anymore. The drumbeat is sounding clear and loud. In the space of a year and a half. hundreds of media professionals […]

4 May 2018 0 Comments Read 361 Times

World Press Freedom Day: Nigerians celebrate


Yesterday was World Press Freedom day. It is day for speeches and accolades . Why we might have made a little progress, many developing countries are still far from reaching the goal post. The theme of 2018 ?captured my mind on the issues journalists still face: ?Keeping Power in Check: Media, Justice and The Rule […]

23 March 2018 0 Comments Read 620 Times

Nigeria Bloggers and online writers’ Forum


Nigeria Bloggers and Online Writers’ Forum was established about three years ago. Unfortunately logistics and operational procedures had delayed its effectiveness in terms of meeting the goals of the forum. Along the line, system crash led to the loss of membership data and we could not reach over 70% of the members either through phone […]

10 February 2018 0 Comments Read 731 Times

#Metoo Advocacy & Representative Cristina Garcia: lessons


Advocacy in its simplest form is a public support for a cause or policy. Advocacy gives voice to the voiceless and raises conversation around a ‘pain’ so it can receive its due attention. A proper and effective advocacy is planned. It has an objective and seeks to bring everyone who shares in the identified pain […]

3 January 2018 0 Comments Read 944 Times

7 positions great &successful brands maintain


Wow, it is 2018! Whether you are a media or personal brand striving to be the market leader or you are at the top of the game, 2018 has come with its own uniqueness. You have not lived this year before. It is a clean slate which offers everyone opportunity a start afresh. Our level […]

19 November 2017 0 Comments Read 1014 Times

Social Media & Nigerian Economic advancement summit


Social media is changing communication and business landscape globally and Nigeria is not doing badly. The desire to increase learning, output has been on the increase too. Outside the metropolitan commercial cities like Lagos, other parts of the country constantly engage in learning and best way to do it. So it was with joy that […]

1 November 2017 0 Comments Read 950 Times

Crisis Management: Why the basics count?


A crisis time, depending on its degree and nature, can be an energy sapping time. But what is clear is that right strategy gives it the best outcome. A common problem associated with crisis management is when actors, from the corporate end, do not understand the whole essence of crisis management. A major essence of […]