125 Ad spot

Welcome

Yinka Olaito

15 April 2016 0 Comments Read 325 Times

Here are the 6 factors that affect your online engagement strategy


Engagement is the current buzzword since the advent of social communication tools, albeit technology. While engagement is essential before, today, its impact has gone beyond the roof. No serious communication or marketing/sales person can neglect social communication tools. Even leaders who can not build strong support and high engagement virility around the company’s objective, vision […]

4 February 2016 0 Comments Read 1690 Times

How to communicate with power and presence

How to communicate effectively, how to communicate with authority, power and presence, communication techniques

One major error we have seen many are making in life is that they are overlooking the importance of communication. Many often paid a lot to get required hard skills in their trade and ignore the most vital element of success. The few that are smarter, so to say, like Politician, successful business wo/men, understand […]

15 January 2016 0 Comments Read 2535 Times

4 Key Tips Essential to Every Successful Customer-Centric Marketing Strategy


With more than 3.65 billion unique mobile users worldwide, there can be little argument that mobile marketing is an absolutely necessary part of any successful advertising strategy. Creating a campaign that wins you fans and converts readers into costumers almost goes without saying, but how do you accomplish that? What makes your content truly actionable? […]

30 December 2015 0 Comments Read 2673 Times

5 ways To Change Journalism/Media Landscape in Nigeria


Journalism, like any other profession is witnessing a great change. It takes real professional with hindsight to note this and change. The playing field rules are no longer constant even though there are resemblance. Like someone rightly said, Journalists, broadcasters today are no longer ‘the gate keeper’ of information as they used to be. Other […]

22 October 2015 0 Comments Read 3350 Times

Email and SMS Marketing: Values and Legal Implications


With the advent of technology, albeit Internet, comes the benefits of varied means of communication. These tools can be regarded as mass but private communication tools between a brand and its potential and real audiences. Email and short message (sms) which can be regarded as mobile text communication had gained a wide use in creating […]

19 October 2015 0 Comments Read 2978 Times

Brand communication & engagement: The choice of influencers’ marketing


There is no denying the fact that when it comes to brand communication and engagement in this age, influencers’ marketing and relationship support is vital. The challenge is how to do it well. Last week I was facilitating two sessions on how to develop best social media strategy that works for communication and Public Relations […]

22 September 2015 0 Comments Read 2989 Times

Consumer communication and MultiChoice / DSTV


MultiChoice Africa and indeed Nigeria is a known name in satellite Television service provider. Its leading factor may not be unconnected with being one of the early entries into the market if it is actually not the first. With years of experience, one expects the organization should have mastered its acts in consumer communucation process […]

2 September 2015 1 Comment Read 2886 Times

Campaign fallout & remedy: Access Bank Plc case study


Brands are not to be dictators. Tides had changed. Any brand that is not listening to its customers today is already buried. Communication had changed from what it used to be. The law of marketing also is changing. Part of communication tools  which  make brand succeeds is campaign. It is a great tool of communication […]

31 August 2015 0 Comments Read 2674 Times

Idea, branding and guts; all you need to know about…


The dynamism of life teaches us all to be proactive and not reactive if we must become successful. It also demands we take learning seriously. But the final stroke is in the application of the knowledge we gained through consistent action in the right direction. Taking action is a risk in itself. Life without calculated […]

30 August 2015 1 Comment Read 2916 Times

5 Digital marketing lessons I learned from Zain Asher of CNN and Cohbam


Professionals are not just professionals because of what they know but what they keep learning and giving. Learning is a life long thing. When we stop learning we stop being relevant no matter what we know now. Being a digital marketing professional is fun especially when it is what you love; not only because of […]