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Yinka Olaito

22 January 2017 0 Comments Read 210 Times

5 myths about website/Web blog ownership, online Publishing but…


Having a website or a weblog or being a Publisher online today is the buzzword. No one wants to be left behind. Everyone wants to be involved or take advantage of the opportunity for visibility that Internet provides. At the individual, ?small and medium scale level everyone who can is trying to say something. Others […]

17 January 2017 0 Comments Read 4282 Times

What digital story tellers & brand journalists can learn from one another?


Digital storytelling and brand Journalism look like troublesome words for some. It becomes more puzzling when everyone, business irrespective of its degree is compelled to be involved. Some have said since they are not journalist, how will they be able to act the part of a journalist like one. To this group only journalist plus […]

13 January 2017 0 Comments Read 776 Times

Generation Z, your business success, Communication strategy and…


Are companies and business and communication strategists keeping an eye on Generation Z? We love generation X and Y. Lots of researches had been done on these two generations of buyers, workers, family members as well as individual. But the growing numbers of Generation Z calls for a good concern. According to this ?Generation Z […]

11 January 2017 0 Comments Read 3972 Times

Identity and Attention economy: Are you still awake?


Identity and attention revolution/economy as many has termed the age we find ourselves today is a time to be strategic with actions. We must be deliberate and work on every detail. Knowing how to dot you ?t? and ?I? will help your brand and name. No one needs to tell you this. The reason is […]

9 January 2017 0 Comments Read 204 Times

Economy of attention: should media houses take back seat or…


It was Lanham who started the conversation around this topic when it comes to branding and associated management of services offered. Then many others joined the conversation in arguing for or against its impact and what becomes the fortune of ?an average brand. We understand when it comes to consumer or audience, we know a […]

5 January 2017 0 Comments Read 4617 Times

Reengineer, rethink and be a king of a different jungle


We are already in 2017. Brand Survival will require different strategy if it must ?make a heavy headway in this uncertain economy. Economy of most Countries especially ours is beating an uncomfortable drum for every individual and corporate organizations. Everyone is trying to survive and stay afloat irrespective. There have been casualities and you really […]

8 September 2016 0 Comments Read 795 Times

New Media Use Challenges for Executive Brand: Bayo Onanuga ‘ s Case Study


Our world today has a lot of dynamism. Everything changes at the split of a second. A person is viewed from different perspectives. Every single individual now has ? multiple roles. A person functions at different level as the occasion demands. This is the reason why we must not forget the part we play at […]

30 August 2016 0 Comments Read 755 Times

Mark Zuckerberg in Nigeria, the brand and the euphoria


Mark Zuckerberg is in Lagos Nigeria.  This is his first trip to sub Sahara Africa is no longer news.  The big deal behind this euphoria of his coming to Nigeria has created is that the itinerary was not made public as it would have been expected of a billionaire of his status. I imagined a […]

3 August 2016 0 Comments Read 652 Times

CEO’s words as bomb? RCCG’s General Overseer’s Case Study


People say there are things that cannot be recovered.  Time, when wasted, words, when spoken. There are people who say a lot of rubbish and people never paid attention and there are people when they sneezed it is immediately amplified beyond normal especially in this hyper connected world. Watch your back is a great advice […]

6 July 2016 1 Comment Read 1090 Times

Private Schools and the need for strong communication unit: Cayley College Case study


We live in a dynamic time. Only ignorant people overlook the need for strong communication unit in their establishments. The level of ignorance is so high in this space. Check which department is least funded if it is established at all. Check which department’s staff are laid off as soon as there is economic downturn. […]