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Yinka Olaito

17 December 2014 0 Comments Read 574 Times

5 attributes of Titanic digital community,brand and their challenges


Remeber Titanic- the Royal Mail Ship ‘RMs Titanic’, that big British ship, a passenger liner, that sang and killed all its passengers in North Atlantic Ocean  on April 15, 1912?. Even if most of us were not born as at that time, we have had cause to watch the movie produced. From what we learnt, […]

15 December 2014 0 Comments Read 466 Times

How to identify A Community, brand with legacy in the social age


Those who still think the strategies of the ‘big boss’ theory will still help them move forward faster need a rethink. The social age is putting power in the hands of everyone. The use of the power though has issues, but must be respected. Many with social power,  opportunities keep mismanaging their potential. The customer […]

8 December 2014 0 Comments Read 699 Times

Startupland: advice for startup brand owners, entrepreneurs from Mikkel Svane etal


About two weeks ago, I granted an interview to business column of Vanguard Newspaper in Nigeria about my thought on digital communication in Nigeria, startup entrepreneurship among other issues. The opinion I shared are all  my own conviction of the stuff  I considered as  parts of  ammunitions entrepreneur must be armed with to excel. A […]

17 November 2014 0 Comments Read 1610 Times

The future is digital, are you there?


It is amazing how life can be cheap if we understand its principles and rudiments. I am a strong believer in time and season though. A continuos commitment to what you love to do, even if it is not paying much today will pay off tomorrow. The human challenge is that we want to wait […]

13 November 2014 0 Comments Read 1190 Times

Digital Journalism in Nigeria : the challenges and the future


No one can deny the fact we now live in the digital age. Every thing is changing and we must change, adapt and move with the trend if we must remain on top of the game or  if we are heading for somewhere great and relevant. Every profession is witnessing the change. None is spared. […]

30 October 2014 0 Comments Read 1808 Times

Content management& Social media campaign lessons from ‘Akeelah and The Bee’


Success in content marketing or social media campaigns require a lot of adaptations. It is a continuous school of learning. Those who can not learn, listen and adapt have no future in this field. Making a headway requires full observation, attention and time. No wonder many run out of gas a few week after their […]

13 October 2014 0 Comments Read 1767 Times

7 ways to enjoy stellar engagement with stakeholders


Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]

9 October 2014 0 Comments Read 2749 Times

Linda Ikeji: Plagiarism, Internet business & 7 lessons we can learn


It is no longer news, a leading Nigerian popular entertainment blogger, Miss Linda Ikeji, who runs www.lindaikeji.blogspot.com has been in the news for close to a week plus in fact her platform is presently pull down by its host- Google. Google official had come out to say pulling down the platform is not a personal […]

6 October 2014 0 Comments Read 2195 Times

Nigeria organizations’ business communication experiment with social tools


Business communication around the world has been altered for good. No one can remain statics in their strategy and hope to be upbeat. Nigeria organizations had also seen this need and everyone is trying to inculcate social tools into their corporate and business communication strategy. We have on record around the world that many Chief […]

28 September 2014 0 Comments Read 2325 Times

How to build entertainment brand: Case study of Noluthando Malope & Helen Paul


Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]