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Yinka Olaito

3 July 2015 0 Comments Read 363 Times

Essential Needs For Capacity Building Of Your Digital/ Social Media Team


Every great team and process need continuous overhauling. This is because if they remain stagnant, it is a matter of time before life is existed out of them. Though still alive but what one will have is just an echo and not a voice. No matter how great an individual is today, if he remains […]

22 June 2015 0 Comments Read 912 Times

6 factors that make online posts go viral


We all love to post stuff online and gain traction. Nobody wants to be a failure. We all cherish being appreciated,  followed  and ‘liked’ online. For those who work hard on their content , they know this is a hard task. We all know people claim content is king, but in most cases content may […]

15 June 2015 0 Comments Read 852 Times

The Perils of Bad Branding


Branding exercises can often fall completely flat on their faces, especially if a distinct lack of imagination is utilised by marketing executives. This was perfectly shown during the rebranding of the Las Vegas Hilton, when its name was changed simply to the LVH Hotel. Uninspiring, boring and more akin to a title used by a […]

8 June 2015 4 Comments Read 1825 Times

Nigeria Bloggers and Online Writers’ Forum: Free membership opens


Online writing, blogging, citizen journalism has become global game changer in the way we communicate today. The advent of digital tools brought a lot of disruptions to the way organizations and individuals communicate.  No serious brand can neglect or refuse to pay attention to what is going on online. Those who do that in the […]

27 May 2015 2 Comments Read 1618 Times

How to re-invent Journalism in Nigeria


Journalism as a profession is best practised when there is a passion. A great journalist is a lover of words. Even when one is not a Shakespeare from scratch, there must be a great  urge to be the best. Hence great journalists read, relate, learn and relearn those things they knows. A great media profesional […]

6 May 2015 0 Comments Read 2184 Times

Strategic Advocacy, how to tap into employees’ potential


We live in the age of social good, social capital and conversation. Where people exist conversation is the oil of mutual understanding, respect. Absence of communication can destroy great idea and corporation.  It is clear to all that those who tried hard to sell at every opportunity instead of first building solid relationship and trust […]

23 April 2015 1 Comment Read 2963 Times

10 Power nuggets for blogging, my 10 years ‘ experience


How time flies. Few days ahead it will a decade now that I started out my blogging experience. In between, I have had moments: sometimes not knowing what to write, sometimes excited that I am helping someone out there with the little knowledge one has and  sometimes I had remained silent as if my hand […]

13 April 2015 0 Comments Read 2835 Times

Impact of Brand Association On Brand performance : Jimi Agbaje’s Case study


Greater performance of brand has its fun and challenges. Making a headway requires vision,strategy, effective communication,execution, association, quality engagement with stakeholders  and informed choices. If the brand owners do not place premium value on any of the above no matter how hard they work they may discover too late that results may never justify inputs. […]

13 April 2015 0 Comments Read 3111 Times

West Africa Bloggers’ Conference, Lagos Nigeria


The world of corporate communication has changed. Several tools like blogging is now a veritable weapon that can help in building strong engagement with various brands’ stakeholders. Blogging has its own technicalities, strategies and knkwledge. To strengthen bloggers’ knowledge West Africa Boggers’  Conference  is being put together to bring together bloggers and online writers. The […]

25 March 2015 0 Comments Read 3868 Times

Corporate Communication : 8 essential demands


Every profession is daily going through a lot of changes. To keep pace with the trend one must keep his eyes open and be willing to dance to the rhythm of the new tune. If we must keep dancing to the old rhythm, it is obvious our  dancing steps will not match the rhythm. Corporate […]