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Yinka Olaito

5 August 2014 0 Comments Read 787 Times

We are still the best customer service provider- GTBank’s Team


In our previous posts, especially this, we did mention some of the initial outstanding pioneering works GTBANK digital media team introduced into Banking industry in Nigeria. It was based on this we asked the question if the bank is losing its grip. We also examined the impact of the last weekend’ s approach in the […]

2 August 2014 3 Comments Read 2014 Times

Online crisis: 5 things you must guard against, case study of GTBank Nigeria


Crisis time is not usually the best of time for anyone. Not to talk of a front line brand whose name is already a household name. During crisis time, emotions may reign supreme over the voice of reason if we do allow. Many communication experts who had been there can attest to this. That is […]

1 August 2014 2 Comments Read 1788 Times

Banks in Nigeria: has GTBank lost it?


Guaranty Trust Bank is one of the leading  new generation Banks in Nigeria. With efficient and highly professional staff when it started operations. It has pioneered many of the modern changes in Nigeria’s  banking industry in Nigeria. One remembers with nostalgic feeling the leading role it played in the digital media use among the banks […]

31 July 2014 0 Comments Read 1237 Times

Dangers of intern as digital Manager: A case study of US Embassy in Ghana


Twitter has been and will continue to be a versatile communication tool for any forward looking organization. Its ability to be used as ongoing briefing, communication tool with  immediate feedback has been one of its major benefit. More importantly, an organization can reach Millions of people within seconds than any other forms of media tool. […]

28 July 2014 2 Comments Read 2089 Times

Public relations implication of selling half truth- Case Studies


Our world is filled with dog eats dog lifestyle and attitude. Every day we see people who turn around to speak evil of their close friends just because of little misunderstanding for now. Many forget that a little misunderstanding or hurt today may not carry same weight tomorrow. When we consider law of time perspective, […]

7 July 2014 0 Comments Read 988 Times

Orkut’s demise: lesson for other social media platforms & online media startups


Eight days ago, Google again announced the process for shutting down orkut, a social media platform launched in 2004. Its original plan at the launch,then was to better ignite and re energized social life, particularly in the online platform.. One great advantage then was to help individual maintain and enhance their relationships. It allows pictures, […]

30 June 2014 0 Comments Read 1197 Times

Social media day 2014: the lessons, the impact and the disruptions


Social media has been with us for close to two decades. Though some how it was not so named then. At least from 1991, we have seen manifestation, traces of what is now known as social media tools. It is on record also that faceBook, Twitter and Youtube came a little bit later, but it […]

20 June 2014 0 Comments Read 885 Times

How brand, people can make social media engagement work for them


The essence of social platform use is not all about sales. It is about conversation and strong allied building. Those who aim to dominate, show off as well as silence others may have to look elsewhere. Building relationships as we know is not a day’s job. It requires time, temper management as you may not […]

10 June 2014 0 Comments Read 1099 Times

5 best approaches you can adopt during online crisis


Crisis, whether online or offline, has a major impact on the wellbeing of the organization. Depending on the degree, it has capacity to completely destroy the organization or shakes the fabrics of its existence to a certain degree. As communication team, sometimes it is a time many team members use to trade blame and throw […]

22 May 2014 0 Comments Read 1586 Times

Digital storytelling: 7 non negotiable value benefits.


Storytelling is an ageless habit that many successful individuals as well as parents had used to build affinity with wards and clients. We live in the digital age, ability to employ the usefulness of brand story telling will go a long way to help achieve brand and personal goals’ fast. If we aim to achieve […]