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Yinka Olaito

28 September 2014 0 Comments Read 527 Times

How to build entertainment brand: Case study of Noluthando Malope & Helen Paul


Entertainment industry has become a Multi -Million Dollars industry. The Jim Carry, Eddy Murphy, Will Smith, Oprah Winfrey, Chris Rock, Tyler Perry of this World has gained global influence and have changed their personal and others’ lives by going through furnace to build a strong  industry brand out of nothing. In Nigeria, the likes of […]

26 September 2014 0 Comments Read 679 Times

Social Media Real Estate: 4 ways to know you a tenant


Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]

25 September 2014 0 Comments Read 571 Times

Organization’s Spokesperson As A Liability? Nigeria Army As a case study


Nigeria has been in the news for various reasons. For most part it has been in the negative. From Boko Haram to Kidnapping of over Two Hundred  Chibok Girls and now with outbreak of Ebola Virus which is now being contained. In Public affairs, diplomacy, relations among others, there is need for adequate information management […]

25 September 2014 0 Comments Read 216 Times

Online activities: 7 ways to avoid foul play


Technology and social toools in this instance is helping individual and corporate brands to build stronger and viable relationship(personal and business). Those who know what to do and how to do it well are already on their way to accomplishing a worthy mission.  In fact some have already done that while they are now searching […]

19 September 2014 0 Comments Read 1510 Times

Social selling: Accounting, Auditing, Para Medical and Medical professions


In the cause of doing my beat and interacting with various professional associations about the changes we are now witnessing across board, I  have had cause to interact, train, dialogue with different professional bodies, associations as well as professionals. As our community will know, it is being close to a decade I have been involved […]

17 September 2014 0 Comments Read 420 Times

Wake Up, It’s Social Age:What Nigeria electricity Distribution Companies must know


The social age is the most revolutionized age. It  is one with lots of disruptions.  It calls for change in approach. It demolishes the old command structure where customers will have to take it or live it. If through monopoly  or other forms of regulations,your brand seems to be enjoying this chain of command, please […]

13 September 2014 1 Comment Read 930 Times

Weird MultiChoice Nigeria (@DSTVNg) Customer service way


Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]

3 September 2014 0 Comments Read 714 Times

Online free classified Ad: why should small business embrace it?


Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts […]

3 September 2014 0 Comments Read 652 Times

Online Ad and small scale business: what you must know


Advertising has moved from the ways it used to the done in the 20th Century. New changes are now obvious and If you must enjoy value for money as small or medium scale business owner, there are basic stuff you need to understand before you join the bandwagon. Placing Advert (AD) online has become a […]

2 September 2014 0 Comments Read 527 Times

How to create valuable visibility and strong thought leadership


We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others.  It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]