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Yinka Olaito

2 February 2017 0 Comments Read 5148 Times

Content Management and digital communication conference in Lagos


Nigeria Bloggers and Online Writers? forum in Conjunction with Michael Sage Digital Institute is putting together a Content Management and digital communication tool use for corporate and non profit organizations in Lagos this February. This conference has become is essential today in Nigeria as the world is moving towards digitalization in every sphere?. A backbone […]

29 January 2017 0 Comments Read 5674 Times

Big Brother Nigeria 2017, 33 Strategies of War and…


Big Brother Nigeria 2017 is going to be a week today. Despite the controversy surrounding a reality game show named after Nigeria, with huge advert and sponsors coming from Nigeria soil while the show is holding in South Africa. The show seems to be moving on with 12 housemates: Bally, Biola, coco ice, Tboss, Kemen, […]

26 January 2017 0 Comments Read 3156 Times

5 web content publishing productivity frustration secrets


With web content creation effort and productivity there is a thin line. Efforts and activities are not the same. Tried as much as you can, being on the wrong road will not lead you anywhere. Believe me, I have been doing this for over a decade and I can say I have an idea of […]

22 January 2017 0 Comments Read 381 Times

5 myths about website/Web blog ownership, online Publishing but…


Having a website or a weblog or being a Publisher online today is the buzzword. No one wants to be left behind. Everyone wants to be involved or take advantage of the opportunity for visibility that Internet provides. At the individual, ?small and medium scale level everyone who can is trying to say something. Others […]

17 January 2017 0 Comments Read 5476 Times

What digital story tellers & brand journalists can learn from one another?


Digital storytelling and brand Journalism look like troublesome words for some. It becomes more puzzling when everyone, business irrespective of its degree is compelled to be involved. Some have said since they are not journalist, how will they be able to act the part of a journalist like one. To this group only journalist plus […]

13 January 2017 0 Comments Read 835 Times

Generation Z, your business success, Communication strategy and…


Are companies and business and communication strategists keeping an eye on Generation Z? We love generation X and Y. Lots of researches had been done on these two generations of buyers, workers, family members as well as individual. But the growing numbers of Generation Z calls for a good concern. According to this ?Generation Z […]

11 January 2017 0 Comments Read 4033 Times

Identity and Attention economy: Are you still awake?


Identity and attention revolution/economy as many has termed the age we find ourselves today is a time to be strategic with actions. We must be deliberate and work on every detail. Knowing how to dot you ?t? and ?I? will help your brand and name. No one needs to tell you this. The reason is […]

9 January 2017 0 Comments Read 257 Times

Economy of attention: should media houses take back seat or…


It was Lanham who started the conversation around this topic when it comes to branding and associated management of services offered. Then many others joined the conversation in arguing for or against its impact and what becomes the fortune of ?an average brand. We understand when it comes to consumer or audience, we know a […]

5 January 2017 0 Comments Read 4678 Times

Reengineer, rethink and be a king of a different jungle


We are already in 2017. Brand Survival will require different strategy if it must ?make a heavy headway in this uncertain economy. Economy of most Countries especially ours is beating an uncomfortable drum for every individual and corporate organizations. Everyone is trying to survive and stay afloat irrespective. There have been casualities and you really […]

8 September 2016 0 Comments Read 838 Times

New Media Use Challenges for Executive Brand: Bayo Onanuga ‘ s Case Study


Our world today has a lot of dynamism. Everything changes at the split of a second. A person is viewed from different perspectives. Every single individual now has ? multiple roles. A person functions at different level as the occasion demands. This is the reason why we must not forget the part we play at […]